As e-cigarettes have increased in popularity so too has the number of users. Among those users, you’ll find a bevy of celebrities who are both proud to have found an alternative to cigarettes and ready to let the world know. Many celebrities have an unabashed relationship with their e-cigs while others are a bit more reserved. Some have even taken on the role of “brand ambassador” to express their enthusiasm for a particularly manufacturer of vaping products. We’ll take a look at a few prominent celebs who have an even more prominent obsession with their e-cigs.
The Maybach Music boss has not been shy about his association with e-cigarettes. In 2014, Rick Ross became the brand ambassador for mCig, a brand of “herbal” electronic cigarettes. Ross, who is known to smoke a cigar or two (along with another non-electronic herb), is apparently a perfect fit for the company. He was also in talks to develop his own “Mastermind”-branded line of e-cig devices and accessories for mCig.
The former Playboy model and co-host of The View also took to the promotional side of the e-cigarette industry. She appeared in a series of ads for Blu eCigs, one of the most popular brands of e-cigarettes in the world. In the ads, she gushes about how Blu keeps her from indulging in nasty, tar-riddled cigarettes and how she can smoke them just about anywhere. Although the ads were abruptly pulled from the airwaves in 2014, there’s no doubt that Jenny McCarthy was a big fan.
In addition to performing at the Super Bowl and being a major part of one of the catchiest songs of 2015, Bruno Mars is also an avid vaper. He has said that he promised his mother he would quit smoking which naturally led him to e-cigs. He became a prominent endorser of the NJOY brand of e-cigarettes. In fact, he went as far as investing in the company. Clearly, Mr. Mars has a strong affinity for both e-cigarettes and the NJOY brand.
Charlie Sheen went one step further than Bruno Mars when he created his own e-cigarette brand, NicoSheen. Sheen was spotted puffing away at numerous venues while he was on his “Violent Torpedo of Truth” tour. The former Two and a Half Men actor realized that most venues didn’t allow smoking. So, he switched to e-cigarettes and he has been eternally grateful ever since.
Although Leo doesn’t endorse any particular brand of e-cigarette (he’s been seen with Blu eCigs and Green Smoke), he is certainly not shy about this particularly hobby. Paparazzi frequently snap pictures of DiCaprio mid-puff, and the Titanic star made headlines in 2014 for “lighting up” at the Golden Globes. He said it calmed him down just enough to accept his award for Best Performance in a Motion Picture Musical or Comedy.
Katherine Heigl’s appreciation for e-cigs is no secret. She revealed her enthusiasm to the world in a 2011 episode of The Late Show with David Letterman. On the show, she very gracefully took puffs from e-cig (some have speculated that it’s a V2) and even passed the vaporizer over to Dave. She hasn’t placed her official endorsement on any particular brand, but it’s clear that she likes the technology.