Nothing is All Bad; The Silver Lining to FDA Regulation

Posted by Chris | E-Cig News | Monday 14 July 2014 1:29 pm

Nothing is All Bad; The Silver Lining to FDA RegulationBy now it’s common knowledge that the FDA proposal includes adding e-cigarettes under the tobacco heading. Most vapers aren’t too happy about the potential outcome of that, and they are making their voices heard through comments on the proposal. But, there really is a silver lining in every cloud, even if it takes a bit of creative searching to find it. Let’s take a look at some potential positive outcomes that could happen if the proposal is successful in the eyes of the FDA.

More Research

When Big Tobacco was making their push to get more people smoking they offered a lot of misleading information. Years later, all of the medical issues involved with smoking became apparent. That’s not something anyone wants to deal with then it comes to vaping. There is no doubt that just about anything is better for you than smoking tobacco, but with FDA financial backing, more studies can be done to see exactly what the risks are, if any. If nothing else researchers may find more effective ways to create safe flavors or reduce any potential health risks.

Better Hardware

There are some very elaborate and well-built vapor products available right now, but more research might lead to even better electronic cigarettes and vaporizers. Most people probably dread it, but you can safely assume that if the FDA gets control there will be some sort of child proofing methods developed. That might not be a bad idea after all and could put an end to some of the arguments that the anti-vapor camp likes to put out in reference to child safety. Design standards could also eliminate safety concerns such as “exploding batteries” and devices that allow nicotine juice to leak out onto vapers’ skin. A little oversight will almost certainly pull a good number of poorly built e cigs off of the shelves, leaving better vaporizers and a higher standard for manufacturers to live up to and build upon.

What Vapers Don’t Want

Big Tobacco has such a horrible track record that consumers don’t want them favored when it comes to the FDA proposal. If Big Tobacco gets what they want, they will own the e cig market, which means that prices will soar and consumers won’t have any faith in the research conducted because Big Tobacco is known for researching with their own agendas in mind. Those agendas have nothing to do with consumer concerns or safety. Realistically Big Tobacco will be a key player in the regulation and overall future of electronic cigarettes. It will be up to vapers, consumer safety organizations and groups like CASAA to help ensure that Big Tobacco does not get a stranglehold on the industry. Do your part by following the news as it develops and paying attention to how the candidates that you vote for feel about vapor, as well as the public health and the Big Tobacco lobbies.

The other big issue is taxes. There is absolutely no reason for a spike in taxes on vapor products. More taxes are clearly part of the FDA’s plan, as they are trying to lump e cigs in with already highly taxed tobacco products. Some smokers who are looking to vapor products to help them quit smoking are going to rethink that option if the cost gets too high. Big Tobacco already knows this, but since that means they would benefit either way, they are going to promote higher taxes and regulations that make it harder for small businesses to compete. Remember, Big Tobacco is already used to paying taxes and dealing with federal regulation. If the ending regulation is too restrictive it will be harder for small vapor companies to get their products approved and on the market, whereas this is not as much of an issue for Big Tobacco companies that already have the financial and logistical means to get this done.

At the end of the day there will be some silver lining to regulation for electronic cigarettes. A little oversight has been known to help and will likely show through in product quality. It is our hope that “a little” oversight is all that the vapor industry ends up being subject to. Here’s hoping!

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Phillip Morris to Release Heat Sticks, a “Juiceless” E Cigarette

Posted by Chris | E-Cig News | Wednesday 9 July 2014 2:12 pm

Designs in e cigarettes have come a long way since the days of the R. J. Reynolds Premier back in 1988. Back then, people needed to be trained on how to light and use their e cigs, which contained tobacco rather than just nicotine infused liquid. Instead of being a breakthrough in the tobacco world, the Premier was mostly a failure. People didn’t like the way it tasted and they weren’t impressed with the concept in general.

Phillip Morris to Release Heat Sticks, a Juiceless E CigaretteThen tobacco-less e cigs came out and gained popularity not just with smokers, but with a new crowd, vapers. Ever since then the race has been on to design and develop new and improved e cigarettes.

Big Tobacco has another option that will be coming out soon. Phillip Morris has announced their upcoming Marlboro Heat Sticks which will be distributed in Japan and Italy later this year. If all goes well, they will be distributed in more countries in 2015.

The price of the Heat Sticks for consumers isn’t clear yet, but Phillip Morris has plans to boost their profits by $700 million with the introduction and development of Heat Sticks. They have to sell 30 billion units to meet that goal, so there is probably going to be a big marketing push this year.

Heat Sticks are similar to the Premier and Eclipse in that they use actual tobacco instead of an e liquid. There won’t be any ashes though because the tobacco is heated, not burned. That’s hard to imagine since the device has to heat to 660 degrees Fahrenheit to work properly. Hopefully it will not require any kind of training or special functionality to work.

The premise behind the whole project is that these new devices are supposed to be safer than regular tobacco cigarettes. Heating the tobacco rather than burning it eliminates smoke, so the carcinogens created during the combustion process and second hand smoke aren’t an issue. As you aren’t burning the tobacco there aren’t going to be any ashes either so we can expect less mess and pollution.

Another potential option that smokers can expect to see is a similar device that uses aerosol instead of heat. While the details aren’t all available just yet, it’s clear that tobacco companies are looking to get more innovative in order to recover some of the funds they are losing due to the decrease in tobacco cigarette sales. Since vapor products have become so popular there is every reason for companies like Phillip Morris and R. J. Reynolds to think that they can find a place in the world of e cigarettes, even if they are reluctant to let go of using tobacco.

Between the rising cost of tobacco cigarettes as well as healthcare, it’s great to know that smokers are going to have even more options to choose from. Hopefully these really will be safer than tobacco cigarettes, and perhaps introduce a new method of vaping to the community. Don’t assume that to be true until more facts and product tests are available though.

The Eclipse (once known as Premier) was promoted as a less toxic alternative once, but then studies revealed that in some cases, the Eclipse create over 700% more toxins than a normal tobacco cigarette. Innovation is a wonderful thing and we hope that Phillip Morris has figured out how to reduce those toxin levels and make a great tasting, easy to use e cigarette that uses real tobacco, but we’ll be watching the studies and test before we make a judgment call.

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FDA Extends Comment Time for Electronic Cigarette Legislation

Posted by Chris | E-Cig News | Friday 27 June 2014 11:25 am

Earlier this year comments were opened up for a proposal that the FDA created. Basically, under the Family Smoking Prevention and Tobacco Control Act, the FDA seeks to include e cigarettes under the category of tobacco regulation (among other things in the proposal). So far, there has been little indication that the approval and implementation of this proposal is going to benefit consumers in any way. It will implement age restrictions, which is a good thing, but a good amount of the language in the proposal would limit innovation in the e cig industry. It will also do a lot of damage to small business owners and consumers as prices rise with regulations. On the positive side, the White House did eliminate wording that would put an end to online sales just this week. While that is  step in the right direction it is still vital for vapers to let the FDA know how electronic cigarettes have helped them.

FDA Extends Comment Time for Electronic Cigarette LegislationConsumers were invited to comment on the proposal, providing personal stories, factual information, and anything else that might demonstrate why or why not to allow this proposal to go into effect. CASAA and other entities that represent consumers requested early on that the comment period be extended. CASAA in particular has offered a detailed review of the proposal and offers several Calls to Action for consumers to respond to the proposal. The people spoke and the FDA listened. The comment period has been extended until August 8, 2014 instead of the original July 8, 2014 deadline. That means consumers have an additional 30 days to gather information and assert their opinion on the matter.

How to Comment

Consumers who want to comment on the proposal should first read it. You might also look over the interpretation offered by CASAA in order to further enhance your understanding of the proposal.

The FDA accepts electronic comments as well as comments through the U.S. Postal Service.

To comment electronically: Go to  and fill in the form following the provided instructions. You will need to include the agency name (FDA) docket (FDA-2014-N-0189) and regulatory number (0910-AG38) to identify the document that you are commenting on.

To comment with physical documents (postal service, self-delivery, etc.): Make sure your document arrives at the Division of Dockets Management (HFA-305), Food and Drug Administration, 5630 Fishers Lane, rm. 1061, Rockville, MD 20852

What Else Can Consumers Do?

Keep in mind that consumers can comment more than once. This means you can provide research in one comment, personal experience in another, or other information you feel would be useful. You might also look to CASAA to learn about their most recent calls to action.

The biggest thing that you can do is share information. Some people don’t even know about this proposal. If they do, they might not know what to do about it. When it comes to government entities, people often feel as if they have no power or don’t know what to do with the power they do have. You have a voice, so let it be heard. Start discussions about it in real life and using your social media accounts.

In the past, FDA regulation of any kind of tobacco product has meant higher prices and more restrictions. Don’t let e cigarettes be categorized in the same way that tobacco products are. The only possible benefit would be that more research will be done, but consumers don’t need this regulation for that to be done. In fact, the only real change would be a significant increase in prices and a paring down of options. If this sounds like something you would like to prevent, submit your comments to the FDA and let your voice be heard.

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Health Care Professionals Offer Opinion to WHO Concerning E Cigarettes

Posted by Chris | E-Cig News | Monday 23 June 2014 11:15 am

The World Health Organization (WHO) is charged with offering valuable information and guidelines in order to promote the health of people as a whole, with a decided aim toward improving health conditions in disadvantaged areas. They take on global health concerns, and are one of the largest supporters of improving health and Health Care Professionals Offer Opinion to WHO Concerning E Cigaretteswellness conditions for people in every nation in the world.  Recently, they have turned their eye to the e-cigarette industry and are considering suggesting regulations that would force over 170 countries to impose harsher restrictions on e-cigarettes. These restrictions will be born of the idea that electronic cigarettes should be seen in the exact same light as tobacco products. Members of the international scientific community, those both for and against e cigarettes, have offered the WHO a response.

Limit Regulation of Vaping Products

53 Scientists have affixed their professional signature to an open letter that urges WHO to reconsider their position. In fact, it urges them to see the positive side of e-cigarettes and even calls out the WHO, stating that the WHO needs to focus on their primary objective of decreasing early death rates and disease levels.

The scientists argue that imposing the same limitations on e-cigarettes detracts from the potential that these products have to decrease the number of smokers who would use e cigarettes as a tool to stop smoking tobacco. It reminds the WHO that while nicotine has its risks, the majority of the health risks associated with smoking come from inhaling smoke, something e-cigarettes don’t offer. Professor Gerry Stimson, one of the professionals who signed the letter, reminds WHO that the increase in sales of nicotine products demonstrates that many smokers will chose an alternative to tobacco cigarettes—given the chance.

Increase Regulation of Vaping Products

On Monday, June 16, another letter was delivered to WHO. This letter was signed by 129 medical and public health professionals and had a somewhat different tone than the one mentioned above. This letter urges WHO to institute strict regulations when it comes to e-cigarettes. Specifically, the professionals outline the potential risks of allowing Big Tobacco to lend a hand when it comes to promoting e-cigarette as a healthy alternative to tobacco cigarettes. The letter claims that if Big Tobacco was as concerned as they allege to be about public welfare, they would stop producing tobacco products altogether. Furthermore, they call out Big Tobacco and assert that profits are their interest and not the people.

“Honestly, it’s hard to argue with that kind of logic. From its marketing techniques to its blatant, yet effective methods that mislead the public into thinking they have a ‘healthier product’, Big Tobacco has effectively demonstrated that its concern with the public begins and ends with their wallets. For them, being involved in the promotion of e-cigarettes is exactly the same as making money off of a cure to the disease you create. But then, that’s Marketing 101. If you really want to sell a product, create a need for the product and then introduce the product. So, no one is debating the truth behind that portion of the letter.”

The letter also states that more research is needed to discover the actual hazards of e-cigarettes. It’s probably safe to say that no one in the vaping community is arguing that point either. No one is saying there shouldn’t be research on the effects of e cigarettes or any other product that can be ingested. The issue at hand is that vapor products don’t carry the same risks as tobacco, and as such are a healthier alternative.

It’s interesting and almost amusing to note that one of the biggest groups lobbying against e-cigarettes is Big Pharma. Let’s try to be compassionate though. Big Pharma only rakes in the cash if the world is overflowing with healthcare concerns. Heart disease and cancer are big money makers for Big Pharma and they just don’t want to risk reducing those numbers. To that end, the actions of Big Pharma set against the mission statement of the WHO are in direct conflict with each other. It will be interesting to see how things play out and what kind of wording is used to validate the results.

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Who’s Your Governor; It’s Time to Decide

Posted by Chris | E-Cig News | Wednesday 18 June 2014 12:13 pm

This election year is set to be a busy one, with 36 states and 3 territories hosting elections for State Governors. Just because there are elections, don’t assume there will be a change in command. Of the 39 vacancies for the position of State Governor, only 8 are term limited or don’t have officials seeking re-election. What this means is that there is a potential for more of the same as 31 incumbent governors are up for re-election out of the 39 vacancies. It’s time for voters to step up to the plate and decide if they want to see some change or if they are satisfied with the way things are. While we all should be watching the FDA’s ruling and following CASAA’s suggestions at the Federal level, state lawmakers play a huge role in vapor rights as well.

Where to Vape

Whos Your Governor; Its Time to DecideCurrently, only 3 states have banned vaping in areas that are 100% smoke free, no questions asked. 10 states have laws that restrict vaping in specific areas, mostly school zones and areas where children might be. However, 172 restrictions exist at the local level, like cities, towns, and counties. If federal proposals go through, more states may be forced to restrict vaping from areas that are smoke free. If more anti-vapor Governors return to office the number of limitiations will climb as they join politicians at the Federal level in creating more vaping bans and more taxes for electronic cigarettes.

Who Can Vape

Just about everyone agrees that electronic cigarettes and vaping products shouldn’t be sold to minors. In fact, the only people who don’t agree are probably minors themselves. While we, along with most vapers take no issue with age restrictions that have been set, we do not want to see more Governors limiting where adults can vape or purchase their vapor products. We also don’t want to see gubernatorial candidates using children and an anti-vapor agenda to help them get elected. No one will be surprised to learn that 23 states have already passed age restrictions stating that vapor products can’t be sold to minors. So, it isn’t that shocking that 13 more states have an age limit on their upcoming ballots. Again, these are good measures, as long as they aren’t bundled with other anti-vapor policies or used as ammunition for anti-vapor candidates to make their way into office.

One big shock comes from Vermont. House Bill 632 in Vermont would make it illegal for anyone not just to buy vapor products, but to possess them at all, regardless of age. There is also another proposal before Vermont’s State Senate to add a 92% tax to electronic cigarettes. On the up and up Vermont’s Governor, Pete Shumlin, is up for re-election and has consistently presented his view of e-cigs as an effective method to quit smoking. He also opposes outrageous taxation, especially considering that the jury is still out on electronic cigarettes. He might be a good guy to keep in the office, if you are registered to vote in Vermont we would highly suggest following Mr. Shumin’s campaign and paying extra attention when vapor is brought up.

Vaping Taxes

Another issue on the ballot is new taxes for vapor products.  9 states propose a new or increased tax on e cigarettes. Some states want them to be taxed exactly like tobacco products. While other states want to charge a percentage or are proposing the addition of a flat rate. Consider Washington, the state that wants to charge a 95% OTP (Other Tobacco Products) rate. The next Governor of the State of Washington will have a huge amount of influence over laws like this. Paying attention to local elections and making the right choice will be key to the vapor community.

Make a Difference

You can make a difference by taking action at the polls. To do that, you need to stay informed. There are several ways to stay informed about what’s going on not just in your state, but at the federal level.

*Visit us frequently to get up to date information about the vaping community.
*Set up Google Alerts for terms like “Your State vaping regulations” or “Your State e cigarette laws”
*Visit your governor’s web page and that of their opponents frequently to learn about any new interviews or changes in position.

Don’t forget to let your voice be heard at the polls. This is where the numbers count. You might even organize the vaping community in your area so that you can ensure that your voices heard on a whole new level!

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RJ Reynolds May be Making Major Moves in the E Cigarette Industry

Posted by Chris | E-Cig News | Wednesday 11 June 2014 3:01 pm

RJ Reynolds is currently conducting research on what it would take to buy out Lorillard. Nothing is certain yet, but if RJ Reynolds buys Lorillard, it will make waves in the tobacco industry as well as the vapor industry. RJ Reynolds already produces Camel, Kool, and Pall Mall tobacco products. They also have their own line of Vuse e cigs. If RJR acquires Lorillard they will absorb Lorillard’s holdings as well. This means that RJR would produce Camel, Kool, Pall Mall, Newport, Kent, Old Gold, and Maverick tobacco products on top of the vapor brands that they would acquire.

RJ Reynolds May be Making Major Moves in the E Cigarette IndustryAs tobacco cigarette sales have been falling at the rate of about 3% a year, it’s quite possible that RJR is going to downsize the overhead for tobacco production and increase efforts in the vapor market. Lorillard currently makes Blu e cigarettes, one of the top selling e cigarettes in the country. RJ Reynolds has been rolling out their Vuse brand in select markets of the U.S. for over a year now. The purchase would put RJ Reynolds in control of two brands of electronic cigarettes that they would in turn distribute via there already large and in-place distribution network.

Right now there is a lot of speculation about the possible deal. RJR did offer Lorillard $60 a share recently, even though that is a bit above what Lorillard is trading at. Lorillard is said to be holding out for at least $62 a share for now. One of the biggest questions on everyone’s mind is where RJR will get the money to finance the purchase. More debt seems to be the answer, but financing is questionable since the move outwardly seems to be a vertical one, and the amount of debt that RJ Reynolds already has on their books. Banks may not be willing to take the risk in a cigarette market in a downward spiral. It would seems that acquiring finance may in fact rely on e cigarette sales.

How will this impact consumers?

Let’s not beat around the bush. RJR is already a little over $5 billion in debt. Naturally, they get some tax breaks because of that debt and because so many loopholes exist for a company that size. That means they aren’t going to be in any hurry to get rid of that debt. At the same time, money is the name of the game and RJR could stand to make a lot of it by absorbing Lorillard. The combination of these two companies, the second and third largest tobacco companies in the U.S., would create a giant that would rival if not topple the current largest Big Tobacco player Altria. Keep in mind that Altria recently made a play and bought Green Smoke. Price wars would likely ensue, especially in the e cig market, which could save vapers money for a while but ultimately create a monster in the form of one company that would dominate the e cig industry.

So what if RJ Reynolds does end up with control over the vapor market? It’s no secret that they have the funds to lobby for the results that they want from the FDA and other potential e cig regulators. It’s also no secret that the lobbying will be in favor of Big Tobacco and not the consumer. At this point we can only guess at the results, but there are a few things to consider.

*There is a push for studies to evaluate the health concerns associated with e cigarettes. Naturally, those studies are federally funded and most likely to be done by large companies like RJR.

*Anytime a large company takes over the majority of the market they also end up with the power to sway pricing. On top of Federal regulations that are going to impact pricing, it is a very real concern for that much power to be in the hands of one company.

*The FDA is seeking control over e cigarettes, regardless of the lack of knowledge involved.

*Insurance companies control almost every aspect of the financial world today. If insurance companies, the FDA and one very powerful company are all in charge of regulating e cigarette prices and access, there is a chance that e cigarettes will at some point be considered for medical use only, making the prices soar ,and creating market that is harder for new companies to compete in.

In short, RJ Reynolds holding that much influence over vapor products is very likely to send a harsh ripple through the entire market. They would likely look to buy up smaller e cigarette companies over time and ultimately rule the market. Once they do that they would be able to influence pricing, product development and more for the entire vapor industry. All of this of course depends on the Federal Trade Commission approving the sale. But let’s be honest, the lobbyists on both RJ Reynolds’ and Lorillard’s payroll could probably see that the deal gets pushed through.

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FDA Shows True Intentions When it Comes to E Cigs

Posted by Chris | E-Cig News | Monday 9 June 2014 10:30 am

As both the FDA and the CDC keep e-cigarettes under attack, one FDA member makes a surprising comment. At this point, the main issue does not seem to be that vapor products are considered harmful, but that the FDA cannot regulate them as they would like to. Mitch Zeller, the director of the FDA Center for Tobacco Products asserts that e-cigs are undoubtedly healthier for consumers than tobacco. He further goes on to say that a lack of information about the dangers or benefits of e cigarettes should not put them out of the range of regulation by the FDA.

FDA Shows True Intentions When it Comes to E CigsThere are plenty of proposals on the table for e cigarettes right now. It starts with the FDA aiming to create their own definition of tobacco products and ends with seemingly simple items like nods toward the Paperwork Reduction Act. As CASAA discusses upon reviewing some of these proposals, some of these items would make it impossible for small businesses and medium sized businesses to sell e cigarettes or at least to sell the e cigarettes that many vapers enjoy the most. The only issue that would seem to benefit consumers in any way is the proposed Federal ban to sell to minors as regulated by the FDA. This is part of a larger scope to put e cig control in the hands of the FDA. The only problem is that vapor products could be kept out of children’s hands without stringent oversight from the FDA.

There is very little compelling evidence to suggest that e cigs are harmful in any way. Certainly when the director of the FDA Center for Tobacco Products makes mention of e cigs being healthier than tobacco, it has to be obvious that vapor products are a step in the right direction. The real issue at hand is cash flow. If you can’t regulate it, you can’t charge a tax. Therein lies the crux of the matter at hand.

The FDA, CDC, and major tobacco companies as well as their stakeholders stand to lose quite a bit of cash flow with the increasing transition of smokers from tobacco to e cigarettes. Mitch Zeller makes that point obvious when he states that the lack of information isn’t the issue at hand; the lack of control is. In other words, this is a market issue, not a health issue. So what can consumers do to prevent yet another product from coming under complete control by the FDA and CDC? Make your voice known.

CASAA offers a plan to help prevent this control from happening and they don’t do it lightly. CASAA offers an in-depth review of every proposal that involves e cigarettes. Keep in mind that this is necessary because many times there are hidden agendas and details of a proposal that aren’t easily made known to the public. CASAA takes on that task and puts legalese into terms that everyone can understand. They also offer a call to action for consumers. Specifically, they are currently offering a call to action to push for an extension on comments.

If you want to get involved in the laws that are being made to govern the use of vapor products, you can join in one of the calls to action hosted by CASAA. If you think that these issues are too small to impact you, think again. One small example includes the fact that Rhode Island is proposing an 80% excise tax on vapor products. That wasn’t a typo, they are really asking for 80%.

Vapor products have helped numerous people quit smoking, thus reducing their costs when it comes to perishable goods as well as healthcare. The truth of the matter is that this isn’t sitting well with those whose bank accounts relied on these funds. If you want to keep vapor products in the hands of consumers, then now is the time to take action.

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Was NJOY Wrong to Sue Victory?

Posted by Chris | E-Cig News | Tuesday 3 June 2014 11:43 am

In September of 2013, NJOY, the world leader in electronic cigarettes, filed a lawsuit against Victory Electronic Cigarettes and Victory Electronic Cigarettes Inc. claiming that Victory was infringing on their patent rights and case trade rights. The patent in question was U.S. patent number 8,539,959. The patent concerns the details of methods used to make NJOY electronic cigarettes.

Image is Everything

Was NJOY Wrong to Sue Victory?It can be said that the majority of sales today for almost any product on the market are based on branding rather than quality. The media devotes a lot of attention to branding and consumers respond as expected. In other words, image is everything. NJOY learned that very quickly and ran with it. More than that, they created a quality product that responds to the needs of smokers in a way that no other company had done on such a large scale.

A good portion of the things that makes NJOY e cigs so popular is the fact that they mimic everything about a tobacco cigarette while not being an actual tobacco cigarette. From the inclusion of nicotine and the ability to go through the same motions that tobacco smokers go through to the very “pack” that the e cigs are sold in. NJOY really did pioneer providing smokers a way to have the complete smoking experience without smoking a tobacco cigarette. Apparently, Victory tried to capitalize on the brilliance of NJOY and NJOY had to call them out on it.

Victory used every technique that NJOY used, but they didn’t have the advantage of being the company that designed the e cigs or the packaging that they came in. As soon as the patent was approved, that meant Victory was breaking the law.

NJOY Goes a Step Further

NJOY was not worried about being associated with Victory. There wasn’t even any concern that Victory was going to take its image to the heights that NJOY is at because other than having a top quality product, NJOY brings integrity to the table as well and promotes responsible use of vapor. They championed the We Card program in an effort to prevent minors from using e cigs and they were the first e cigarette company to do so. The problem is that it simply wasn’t right for Victory to use the results of the hard work of the marketing and design teams at NJOY to make a profit for themselves.


In the end, NJOY won the lawsuit and the case was settled. Victory agreed to stop infringing on the patent rights. They also agreed to stop infringing on case trade rights. This wasn’t about greed. It was about doing your own homework and using your own ideas to build your business. NJOY is popular because they have addressed concerns of smokers as well as parents in the best ways that they could. No other company should attempt to trade on that, unless they have produced results doing so.

NJOY sells rechargeable as well as disposable electronic cigarettes. They are in over 90,000 stores in the US alone. They are not just the top standard when it comes to e cigarettes; they are the top standard when it comes to benefitting the public and employing sound business practices. While we would like to see more companies jump in on the trend, they have to do it legally. The results of this lawsuit prove that. While some may argue that this is a case of a larger company bullying a smaller one, we disagree. There is plenty of room in the e cig market for new competitors, they simply need to do business on their own terms. While this is one of the first “vapor lawsuits” to make big headlines it certainly will not be the last. Vapor has become big business, which breeds lawsuits in many cases.

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